|In the Substance Lab, we'll work together to dissect the four (4) essential components to your company's value proposition (the substance of your business) in a way that best relates to your target audience.
- Value statement
- Unique Selling Proposition (USP)
- Features vs. benefits breakdown
- Credibility builders
During the process, we'll test everything we come up with to make sure it fits my signature formula for acheiving customer engagement.
I'll polish the content with professional copywriting techniques and outline a plan for application.
You'll walk away with a package of distinctive, persuasive, and engaging words and stories about your business that can be featured in any form of marketing.