As the sequel to the Substance Lab, the Style Lab guides you through a sensory brainstorm for determining the colors, typography (fonts/typestyle), logo/graphics, and photos that visually represent the substance of your business.
During the process, we'll test everything we come up with to make sure it fits my signature formula for achieving customer engagement.
Emphasis will be given to design simplicity so that applying your visual style to any form of marketing is easy –and– so that customers quickly associate your imagery (style) with your words (substance). |
