The Application Lab provides insight to the best sales and marketing tactics for applying all that we concocted in the Substance and Style Labs—focusing on the the channels that make the biggest impact with the lowest investment of time and money.
Some of the topics covered:
- Pros and cons of print and digital marketing
- How integrate digital media into print collateral
- How to capitalize on user-generated content for optimal customer engagement
- How to generate positive word-of-mouth
- Attention-getting promotion ideas
- Simple yet effective web sites
- Brochures and sell sheets (data sheets)
- Sales playbook, presentations
And of course, we'll test all ideas to make sure they fit my signature formula for achieving customer engagement.