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SARAH IKARD has over 25 years marketing and sales experience. She specializes in community-based marketing, and helps small businesses figure out what to say about their business and how to say it.

advocacy

About Me

Owner/President Pristine Sales & Marketing Inc.
Sales Representative
for N2 Company
Publisher/Franchise Owner of Stroll Cave Creek magazine

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Side Gig: Champion Caretaking --Taking care of people's pets, homes, and kids

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Resume: Sarah M. Ikard on LinkedIn

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Expertise: Community-based marketing -and- Persuading and simplifying with words and images.

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Motivators: I like to help small businesses figure out what to say and how to say it. I thrive off getting results, but I enjoy the process of getting there just as much. I'm at my best when I work as a team with my clients and only feel successful when they do. Respect, trust, and reputation are everything to me.

Favorite part of a typical day:
I love that no day is typical for me. I am thankful for the opportunity to work at home some days and connect with businesses in person on other days. My favorite part of any day is when a child makes me laugh. A great day also means I've helped make life easier for someone or helped them succeed in some way.

Interests/hobbies:
I'm thankful to be able to play year-round co-ed softball in the Valley of the Sun. My job is also a hobby because of all the creative latitude. I really love the outdoors—especially camping in the pines. A motto for any day of the week: Good food + Good Company = Great Memories. And life wouldn't be complete without the perspective gained by entertaining and caring for kids.

Favorite reads:
The Great Gatsby • The Road Less Traveled • Anything written by Malcolm Gladwell • Quiet: The Power of Introverts in a Word That Can't Stop Talking (this book changed my life!) • Books about my faith • Entrepreneur and Inc. magazine • Communication Arts magazine

Favorite movie(s):
The Natural • Shawshank Redemption • Forrest Gump • all the Rocky flicks • Lots of 80s movies! • Christmas Vacation • Napoleon Dynamite

Favorite music:
Anything that sounds good, makes me move, or touches my heart.

Skill(s) I'd most like to improve:
Tennis, doing math in my head, Spanish, playing the piano, sewing.

Dream vacation:
Tops on my list: Ireland, a road trip up the California coast, an RV trip around the US, and any secluded island with crystal-blue ocean water.

Guilty pleasures:
Talent competitions on TV, Milli Vanilli, bologna and cheese sandwiches, and birthday cake flavored ice cream with rainbow sprinkles.

Pet peeve(s):
Wasted food, squandered opportunities, words that start with the letter P.

Things I can't live without:
Choices • memories • a dishwasher • a comfortable bed • a dog for a pet

Favorite quote:
If you don't stand for something, you'll fall for anything.

Advice to young people:
Seek truth beyond definition and tradition.

People that made a difference in my professional career:

  • Mom and Dad - raised me right, filled my heart and mind with truth and goodness, instilled in me the right amount of confidence, and let me choose my own path.
  • Charles McCoy | Junior high teacher - taught me a math trick that I use nearly everyday in my business (really the only thing I remember from math beyond the basics).
  • Bobbie Brown | Manager at my first job in high school - taught me to take initiative.
  • Dad - drove me to my first advertising sales appointment for the high school newspaper, and then pep-talked me into actually going inside when I was frozen with fear. ...and who is still the best example of professional grit and salesmanship.
  • Jean Franovich | High school publications adviser - her dedication to preparing me for success and leadership means the world to me.
  • Uncle Joe McCord - kindly gave me my first real-world advertising sales job.
  • Everyone in the Technical Publications Unit at Motorola Computer Group 1997-2001 - collectively gifted me with HTML coding and other employability skills that have always given me an edge.
  • Rebecca Barker and Walt Snover - managers who led with grace and autonomy, always having my best interest at heart.