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SARAH IKARD has over 20 years marketing and sales experience—16 years as an entrepreneur. She specializes in helping small businesses rifle their marketing efforts to their best customer base in the most cost efficient way.

advocacy

 

Substance vs. Style

 

What you sayabout your business is more important than what your logo looks like. Your ideal customer cares most about substance, not style. It's not how cool or clever your web site or business cards look that's going to influence a buying decision. It's the stories you tell, the stories your customers tell, and the benefits you provide that will ultimately attract and retain your best customer base.

What I do: Through a series of short "labs" (one-on-one meetings or group workshops), I help you put substance into words with the right value statements and stories. With the right words established, the right style naturally emerges and I help develop a visual palette of imagery that best reflects this style. Then I help determine the most effective ways to apply these marketing essentials.

Who benefits:

Small Businesses — Startups • Side Hustles • Seasoned

...that know who their best customer base is and the type of key influencers in that market ...that want to consistently strengthen their best customer base in the most cost effective way ...that really want to stand out from the competition ...that appreciate the long-game strategy for building a credible reputation.